Many people find themselves regaining at least a portion, if not all, of the weight they initially lost. This often stems from factors such as one’s mindset, setting both short-term and long-term goals, and thorough planning. Additionally, the constant media emphasis on the need to lose weight and the supposed benefits—looking great and feeling fantastic—often overshadows the crucial aspect of maintaining weight loss. The focus tends to be on losing weight, while less attention is given to sustaining the new body shape. Weight loss is just the beginning of a lifelong commitment to changing attitudes and lifestyles. Here are seven common reasons why people often regain the weight they’ve lost.

1. Unrealistic Goals

Setting unrealistic goals makes it highly unlikely that you’ll achieve them, and even if you do, it may not be beneficial for your health and could lead to regaining the weight. Research indicates that aiming to lose 10% of your current weight is a more effective and sustainable goal. Small, gradual changes are more manageable and healthier. Rapid, excessive weight loss can be harmful and often lacks long-term success.